“Go away from town and get the news,” Collier’s Magazine advised its readers in 1910. With that in mind, the magazine traveled to an Iowa farm to feature a farmer who had earned an annual income of $6,000 after expenses. Fred McCulloch of Poweshiek County had kept meticulous records related to the management of his 325-acre farm. His detailed charts and tables included information about the exact cost of planting, caring for and harvesting his grain, as well as the number of hours of labor expended by man and horses. He claimed many of his acres netted as high as $18.50 per acre, while his field of timothy made a loss of $3.06 per acre.