opinion

Column: Rural areas make up Iowa’s soul

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Relaxing with a cup of coffee at Madeline’s in Riverside, Iowa, you could hear Morgan Rodgers chatting with customers one recent August morning. She knew them all. “We just appreciate our customers and the continued support they’ve given us,” Rodgers, an 11-year resident of Riverside, said about the shop she and her husband, Andy, opened in May 2019. Lyle Muller/IowaWatchMorgan Rodgers realized her dream of being a baker she she and her husband, Andy, opened Madeline’s coffee shop in Riverside in May 2019. The shop is named after her late grandmother, whom she baked with as a child.

rural issues

How a handful of Iowa towns thrive, rise above rural decline

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A handful of small Iowa towns with populations of less than 5,000 and not part of a larger metro area, bucked the trend and grew their populations in the 2020 census data just released. Growing small towns have one or more factors working in their favor, a summer-long IowaWatch investigation revealed for this special report.

rural issues

Tips for vitalizing small town Iowa

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We asked leaders in several rural Iowa towns for ways small Iowa towns could be vital. Jobs are a given, although those interviewed said having jobs, alone, does not guarantee vitality if other dynamics are not present in town.

small town business

How Small Town Business Owners In One Iowa Town Are Banding Together

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HUMESTON, Iowa — A small group of businesses in one southern Iowa town has found a way to stay open by banding together to attract spending customers to town, rather than compete against each other. “Why not Humeston?” Leigh Ann Coffey, owner of Sweet Southern Sass, said when asked why business owners choose to open a business in a small town. This report is the result of an IowaWatch Simpson College Journalism Project involving student journalists in Simpson’s spring 2019 journalism seminar. Reporters for the project were:

Randy Paulson
Zoe Seiler
Emily Carey
Austin Hronich
Taylor Bates
Dustin Teays

The journalists worked on this story starting in January 2019 with Lyle Muller of IowaWatch and Mark Siebert, Simpson assistant professor of multimedia communication. Sweet Southern Sass, Snyder’s, Grassroots Gallery & Cafe, Snips of Thread Quilt Shop and Grampa Jims formed a group “Shop Humeston.”